Campaign Code Breakers

How a Single Research Report Can Become the Cornerstone of Your Campaign Strategy

What if one piece of content could fuel your entire marketing strategy for a year? That’s exactly what happened when The Brooks Group launched their Best Practices of High-Performance Sales Teams report—and in this episode, we’re breaking down how they did it.
I sit down with Larissa DeStefano, VP of Marketing at The Brooks Group, to unpack the strategy behind this powerhouse campaign. We cover how they transformed a simple research report into a multi-channel marketing machine—leveraging it for webinars, blog content, sales enablement, and even live events.
You’ll hear how The Brooks Group mastered sales and marketing alignment, the impact of clear and digestible content, and why reusable, high-quality content is the secret weapon for modern B2B marketing. If you’re looking for ways to maximize the ROI of your marketing efforts, this episode is packed with actionable takeaways.

Sales-Enabled Marketing: Profire Energy’s Blueprint for Triple the Leads

In this episode of Campaign Code Breakers, we chat with Rachel Gleiberman, Marketing Manager at Profire Energy, about how her team aligned with sales to craft a campaign that tripled their leads and drove record engagement. From turning highly technical product features into relatable content to adopting a “human-first” messaging strategy, Rachel shares the exact tactics that helped Profire crack new markets and deliver standout results. Tune in for practical tips on creating campaigns that resonate with buyers, forging powerful partnerships with sales, and infusing enough creativity to solve your own marketing puzzles. Don’t miss this behind-the-scenes look at a campaign that’s redefining how B2B marketing gets done!