Campaign Code Breakers
Campaign Code Breakers is a B2B marketing podcast that unpacks real-world marketing campaigns. Each episode dives into the strategies, tactics, and tools used by top marketers, revealing how they achieve standout results. Join us to learn insider tips, creative approaches, and game-changing insights that will help you “break the code” for your next big campaign.
Listen on:
Episodes
Friday Jan 03, 2025
Friday Jan 03, 2025
In this episode of Campaign Code Breakers, we chat with Rachel Gleiberman, Marketing Manager at Profire Energy, about how her team aligned with sales to craft a campaign that tripled their leads and drove record engagement. From turning highly technical product features into relatable content to adopting a “human-first” messaging strategy, Rachel shares the exact tactics that helped Profire crack new markets and deliver standout results. Tune in for practical tips on creating campaigns that resonate with buyers, forging powerful partnerships with sales, and infusing enough creativity to solve your own marketing puzzles. Don’t miss this behind-the-scenes look at a campaign that’s redefining how B2B marketing gets done!