How a Single Research Report Can Become the Cornerstone of Your Campaign Strategy

What if one piece of content could fuel your entire marketing strategy for a year? That’s exactly what happened when The Brooks Group launched their Best Practices of High-Performance Sales Teams report—and in this episode, we’re breaking down how they did it.

I sit down with Larissa DeStefano, VP of Marketing at The Brooks Group, to unpack the strategy behind this powerhouse campaign. We cover how they transformed a simple research report into a multi-channel marketing machine—leveraging it for webinars, blog content, sales enablement, and even live events.

You’ll hear how The Brooks Group mastered sales and marketing alignment, the impact of clear and digestible content, and why reusable, high-quality content is the secret weapon for modern B2B marketing. If you’re looking for ways to maximize the ROI of your marketing efforts, this episode is packed with actionable takeaways.